Seoul Fashion Week FW15: Street Style

Image by JHall Photography

Usually, Tuesday would be Last Call for Fashion Week attendees. Not this year in Seoul, however, as they get a season running Friday – Wednesday, the lucky ducks.

For this post, I’m especially loving the way twinning is a favoured practice in Korea, and mixing and matching items from an entire lookbook to deck your crew out in. Also the toned back simplicity of a jumper and jeans, or an everyday, practically ‘school appropriate’ look.

As with all the fashion weeks I do not attend, images are not my own. Please take a minute or ten to check out the amazing photographers and blogs that I have sourced the images from!

B Terrible

finge j

Is technically  an app. Technically. But they do have a brilliant photographer under their wing, and I do love their outfit commentary and their crisp, bright images. 

JHall Streetinstagram | tumblr (warning for autoplay…)

I had the privilege to meet this photographer when I was with a friend in Dongdaemun last year, we were being fashionable and attracted a couple of street photographers that day – but this photographer stuck and I’ve been a follower ever since. The composition of his shots are so aesthetically pleasing. His instagram feed is a particular joy of mine to scroll. 



These guys are actually a store that specialises in sports-style clothes, but their blog features the products out and about on the streets of Seoul. They’re running a ‘culture project’ this SFW season where they chat to those they spot in some of their gear or hand relevant items to for photo opportunites.


exassin – instagram

Stumbled on Exassin during my extensive naver searches to bring you the best of SFW… and what. A. Find. 

my style snap

There’s something about these shots that I adore but can’t quite put my finger on – how are they for you?

So with one more day to go there are more and more photos cropping up and narrowing down which to use is getting harder and harder. Seeing the models off duty is always a treat too – they’re so lovely to work with, and will pull out all the stops for photographers to get good shots.

I wish that sort of fanservice (because that’s what it is, really) was a thing in the western fashion weeks.

Which outfits are your favourites? Are you feeling inspired to jump into the spring season yet – I can’t wait. I’m thinking perhaps of finding white knee highs and throwing on a patterned, oversized button-up…

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  1. Anonymous
    March 24, 2015 / 11:06 pm

    long comment have fun!!!!Make-up & hair in that first photo is so OP. Like Wow.Floral crop top & then the black maxi from the Fringe J pictures need to get into my wardrobe now#squadgoals indeedI freaking love the first MLBKorea outfit – I think I'd actually sell a kidney for itAlso crying over the girl with bright orange hair because WOW that is a great colour and that shirt is gorg tooBoohoo have some white knee highs online just now that I was sooo close to buying but alas, I didn't, but you can rectify that ;)As you already know, these posts give me actual life and are the whole reason I started following you in the first place (so glad i did<3) – they're full of so much inspo! Can't wait to try and incorporate some of these things into my spring get-ups~~Chantel Dione | fashion, beauty, music & life

    • Fii Cridland
      March 24, 2015 / 11:41 pm

      She was running in between shows BUT BABE OF BABES posed for a bunch of photos despite being a smidge late, apparently. I love that the models will do that, I really do. The service is beyond anything else I've seen. #squadgoals will be us rockin up 2 somerset house with the team I'm putting together. LONDON WON'T KNOW WAT HIT IT. IT'S SO RECREATABLE. WHICH IS WHAT MAKES IT SO AWESOME??? Black crop, body chain, joggers/ sweats and a varsity/bomber jacket. BOOM. She had light pink hair last year she is fab hold on let me FIND YOU HER BLOG. >> here <<< noo omg don't tempt me I'm not to buy anything new I am not. And I love your comments and your devotion to my slightly obsessive following of Korean fashion. <3333333333xo

  2. T'erra McDougal
    March 25, 2015 / 2:02 am

    Wow these are some cool pics xx

    • Fii Cridland
      March 25, 2015 / 11:39 pm

      Ahh the photographers are so brilliant at spotting amazing moments!xo

  3. Rita Sousa
    March 25, 2015 / 11:15 am

    Amazing pictures, so inspiring for making cool outfits! Love your blog, following on GFC! :) **

    • Fii Cridland
      March 26, 2015 / 4:36 pm

      Ahh the photographers have such an amazing eye! And thank you so much xo

  4. Sylvia Said
    March 25, 2015 / 1:53 pm

    The first picture she is absolutely stunning <3 All the pictures are beautiful! What I'd do to dress like them one day or even attend fashion week haha~ xxxShe Will Be

    • Fii Cridland
      March 26, 2015 / 4:37 pm

      She's not my favourite model but she has such exquisite bone structure! I know right, there's such an abundance of fashionable amazingness over therexo

  5. HELen
    March 26, 2015 / 3:52 pm

    So much awesome. So much good stuff. So much inspiration. Roll on spring time…pierrelecat | fashion jewellery blog

    • Fii Cridland
      March 26, 2015 / 4:37 pm

      I can't wait for warmer weather and no wind!xo

  6. Aashfaria Anwar
    April 12, 2015 / 5:27 pm

    SFW street fashion is so cool and quirky, completely different to anything i've seen and i love it! Love korean fashion as it's just so out there, amazing shots!

    • Fii Cridland
      April 12, 2015 / 11:23 pm

      It's amazing and I miss seeing it every day. All the photographers are so so so talented!xo

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