How to: Double your Domain Authority (DA)

how to double your Domain authority

**This is generally geared towards newer domains with a lower DA score, because once you get into the higher numbers, shit starts getting real. Or hard. Damn logarithms. But hey, good SEO practices are useful :D**

Last month, my DA score was 11, and it had been there from about July or August, I think.  With the latest MOZ update it jumped to 23 and I’m still kind of trying to let that sink in. I still don’t entirely understand SEO, but I guess I’m doing something right and I thought I’d share that. Because sharing is caring and I’m one of those people. 

Ok, so, background: I’ve had my domain for under a year. A few days over 8 months, if we’re being precise – I did all of the setup on the 19th of April (2015) and since then we’ve been, instead of the blogger placeholder. I only really started learning about SEO after that, so my knowledge is bit-part and a little happy-go-lucky, but I have Stephanie from cocochic to thank for a lot of what I know. Seriously, her Tuesday tip post series has taught me so much. 


Domain Authority: in short, how authoritative your domain is, often referred to as DA. The definition the Moz DAddies (stealing that from Vix because ahah ahhhah ahhahahahah) is this: 

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.

And then we get more in-depth with:

Domain Authority is Moz’s calculated metric for how well a given domain is likely to rank in Google’s search results. It is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across thousands of search results that we predict against.

So, in Layman’s terms: a score that gives you an idea of where google ranks your blog, tbh.

SEO: Search Engine Optimisation. Or, things that you can do to make your blog more friendly for search engines – considering you’re optimising your blog/content for those search engines. This one is relatively easy to understand the umbrella term of, but once you get into specifics, for me, it kinda involves a lot of staring at screens and googling terms. Still not entirely sure what White Hat or Black Hat SEO strategies are, I just know Black Hat is bad. (update: now there’s a stand-alone post about SEO and why you should learn it, fancy that!)

Terms out of the way, you’re probably here for tips, so tips!

1 – Create your own custom permalinks that are more relevant to the post.

There are loads of conflicting posts flying around in the ‘blog tips’ arena to do with post titles, and in all honesty I think titling a post is pretty personal to the blogger, and dependent on the content. Some posts are going to need less permalink rejigging than others, so that you get the best of both worlds: titles with personality + good SEO.

For example, posts like this one don’t need a lot of permalink doctoring, it’s concise, tells you what the post is about, and is pretty much good to go. My OOTD posts however, those permalinks need work.

It’s also good to know/remember that you can’t change a permalink once it’s gone live… since, you’ve just created a permanent link to your post. Permanent.

2 – Name your images!

How many times have you searched for IMG6006? Exactly. Renaming your images to something more search friendly is a great idea. I tend to rename mine after I’ve edited them, and in that rare case an image doesn’t need editing, I’ll rename in the folder. All before upload.

Once you’ve uploaded your images, don’t forget about Title text and ALT/Alternative text . Fill them in so that when Google/Moz indexes your blog, they actually know what your images are – or they’ll just skip them. Make sure it’s all relevant though πŸ™‚ It’s also really nice to fill in the Alternative text, as that’s what is displayed/read out to those who are visually impaired.

3 – Distribute your links on high DA ranked platforms

First, do. not. spam. Please. Despite Korea’s weird relationship with Spam giftsets, spam in the internet sense is always going to annoy people. Or deeply disgruntle. Google especially doesn’t like spam, so there is also that.

I’m not entirely sure how much this helps, but I’ve been utilising platforms like Twitter, Facebook, Pinterest and Google+ to share my post links from the start of August.  They all have DA scores close to, if not actually, 100, so having your links on there can’t be all that bad. I also have a link to my blog/relevant blog post in the description of the videos I post to youtube, as well as a link on my channel page.

It’s all about external link building from sources that search engines trust – so try and produce posts with relevant content that will get shared around a lot. Guest post for blogs with a higher DA than yours, or try and write reviews for companies with good DA scores and ask them to share your link on their site.

4 – Link back to your old posts if it’s relevant

This is called ‘deep linking’ – it’s a good thing! It lets people find other content you’ve written on the subject more easily, and you’ve given that page on your site another decent link πŸ™‚  For example, if I was doing an #ootd (outfit of the day) post, and have shown one of the items I’m wearing previously, on styled in a different way, then I’ll link that in the post so you guys can see it. Useful for you and me.

5 – Fill in your posts search description

If there’s a little box that lets you fill in a search description for your post, fill it in! I tend to think of search terms that I’d use if I wanted the post to show up in a search engine, and then pop them in. So for this I’d probably go along the lines of:

tips to increase your DA score, good ways to increase DA score

 You know, the sort of thing you whack into google and get what you want.

So yeah. If you hadn’t guessed already, improving your DA score is a mix of good, really good SEO practices, and strong linkage. I also changed my theme in between August and, well, now, so I don’t know if that’s helped at all? It may have? But really it’s about making your blog/site as internet friendly as it can be. And it’s nice to know that in 8 months mine has gone from 0 to 23.

I feel like I’m doing something, at least, right.

If you have any other tips, let me know – I’d super duper love to hear πŸ˜€


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  1. hannah
    November 27, 2015 / 7:08 pm

    Great post! Good job!

    • Fii Cridland
      November 27, 2015 / 7:09 pm

      u r so rude sometimes. (still <3 u lots tho)

    • hannah
      November 27, 2015 / 7:10 pm

      (but rlly, this is helpful! thx! My DA of 13 is ready to get a little bit older)

  2. Carina Chung
    November 28, 2015 / 5:38 am

    I haven't made the jump to get my own domain, but hey, reading this was so useful for SEO optimisation in general (for when I finally make the transit!)Some I don't regularly do, like search description! Hahah, better start making full use of this post πŸ˜‰ P.S. I MISS SEEING YOU ON CHATS, ESP SINCE IM IN A WHOLE NEW TIME ZONE, SIGH :(x, Carina / Running White Horses – Travel, Fashion, LifestyleYouTube

    • Fii Cridland
      January 28, 2016 / 5:49 pm


  3. Meg Siobhan
    November 28, 2015 / 10:32 am

    Last time mine was 1 because I think it must have been soon after buying my domain! But this time, it's gone up to 16! Woohoo! Will definitely employ some of these tips to boost it up even more :)Meg | A Little Twist Of…

  4. Martha Edwards
    November 30, 2015 / 1:27 pm

    This is SO HANDY, Fii! I check up on my DA every now and again and it barely moves. I've employed most of these tips already, but I need some external links! Oh well, I think patience is key here! xMartha Jane |

  5. Saloca
    November 30, 2015 / 4:12 pm

    Thanks for the tips, I really need to start linking back to some older posts in new posts, I don't know why I don't do this! I only ever seem to fill in the search box description on a handful of posts so I'll be adding this to my blog post to-do list!Sarah :)Saloca in Wonderland

    • Fii Cridland
      January 16, 2016 / 11:45 am

      I use the MOZ toolbar (which is free!) you can get it from their site or by googling moz toolbar / moz domain authority πŸ™‚ I know some aren't accurate, but I don't think it matters that much?xo

  6. Beauty La Linda
    January 26, 2016 / 10:41 pm

    This post was really helpful! Thank you! I had never heard of Mozbar before!

  7. Tim Martine
    March 5, 2016 / 6:05 pm

    I was unaware of the domain authority and how to increase it too. But after reading your article i came to know, what it is and it’s importance. I will try to follow the footprints in order to increase my domain authority. Few quality links are better that 100 of poor link, this is what i am going to follow.

  8. Roxy Chan
    January 3, 2017 / 12:46 pm

    Domain authority is very new to me and got the importance of it now. Thanks for the share. Keep us posted. Quality always tops the game. Thanks again for the insights.

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