20 Jul 2017

Korean Beauty One Brand Haul #1 - Etude House

etude house one brand korean makeup haul kbeauty kcosmetics

I've been sitting on this idea for quite a while, to be honest. I've been totally in love with Ssin-nims One Brand makeup tutorials since she started doing them, and was trying as hard as I could to work out if I could do something similar whilst I was still in the UK. As you can probably guess, it didn't exactly work out in the interim between finishing Uni and starting my actual job, but now I'm in Korea it is so much easier. 

Since I don't have to cop for shipping or dodge import charges, I can actually bring you one brand hauls, coupled with one-brand 'get ready with me's' over on my youtube. 

I asked on twitter which brand you'd like to see first, and the result was Etude House (english site) by a mile. Good choice guys; Etude House is very much the 'starter brand' for a lot of people wanting to get into Korean beauty and skincare since it's really affordable, so this is a fab place to start. 


10 Jul 2017


sporty summer look uk korea style fashion blogger
photography by www.tuckja.com 

It's hard to be two things at once. I've spent a lot of time, recently, wishing that I could pick one box instead of straddling two (or three) at a time. A feat made all the more weird when you vehemently hate the idea of neat little boxes to divide life. Things are not that simple... yet things could also be that simple.

One of the reasons minimalism has been doing so well is because it's a rejection of all of the unnecessary complications of life, right?


27 Jun 2017

Milk Cleansing - The Face Shop Rice Water Bright Cleansing Milk

korean beauty review the face shop rice water cleansing milk
It's a super sad day when your skin decided that it no longer loves your cleansing routine. It was probably a combination of things that led to a pretty frustrating break-out around March - I had just moved countries, and I probably should've been a little more proactive reading use-by dates - but I was left in a situation where my trusty oil cleanser from The Face Shop just wasn't doing anything but hurting my skin - and my first rule of skincare is: always listen to your skin.

There are a wealth of different cleanser types in South Korea. The vast majority are ridiculously affordable and also ridiculously effective. There are cleansing oils, foams, washes, gels, balms, and now milks. And, being a girl that likes to try new things, I decided to dive wholeheartedly into the very last on that list, with The Face Shop's Rice Water Bright Cleansing Milk.

8 Jun 2017

Gingham, bows, and body confidence

uk fashion blogger how to wear gingham summer ootd inspiration
There's something about gingham that immediately makes me think of summer. It's the same sort of thing that makes me associate tartan with autumn and winter, which means that somewhere down the line I've bought into a very effective marketing strategy aligning my checked pieces to one particular season. Historically it's probably something to do with fabric weight...

But before I start tangent-ing about what was used in different parts of fashion history, let me show you one of my favourite new additions to my wardrobe. The gingham top of dreams.

© little miss fii. All rights reserved.